How Roofing Companies Win More Commercial Roofing Contracts
Commercial roofing companies that win consistently share a common approach: they find new construction projects early, build relationships with the GCs who award roofing subcontracts, and maintain strong relationships with building owners for re-roofing and maintenance work.
New Construction vs. Re-Roofing: Two Different Sales Approaches
New construction roofing and re-roofing require different sales approaches. New construction leads come from permit applications and construction intelligence platforms — you need to find projects 6-12 months before the roofing subcontract is bid. Re-roofing leads come from building owners whose roofs are aging — you need to identify buildings with roofs that are 15-20 years old and approach the owners proactively.
Build Relationships with GCs and Developers
The GCs and developers who build the most commercial projects in your market are your most important relationships. Identify the top 10-20 GCs in your market who build the types of projects you want to roof, and invest in building relationships with their project managers and estimators. Attend local AGC and ABC events, and make a habit of visiting GC offices.
Find New Construction Projects Early
LSGRO's construction lead intelligence platform identifies commercial construction projects at the planning stage — giving roofing companies 30-60 days of lead time to reach GCs before the roofing subcontract is bid. Use LSGRO to build your new construction pipeline.